Display stand



A. R. BOTl IAM DISPLAY STAND Sept. 25, 1934.

Filed Feb. 8, 1934 ENTOR iiflfifllliam M 1 4 7 ATTORNEYS Patented Sept. 25, 1934 1 UNITED STATES PATENTD OFFICE DISPLAY: STAND Arthur R. Botham, New York, N. Y., assignor to I Coty, Inc., Wilmington, DeL, a corporation of Delaware i e Application February 8, 1934, Serial No. 710,210

7 Claims. (01. 211-77) V The present invention relates to new and useful Fig. l is a top plan view of the display stand improvements in display devices, and more parpartly broken away with the bottles removed; ticularly to a display device for perfumes and Fig.2 is a central vertioalsection of the stand the like, and has special reference-to a revolving taken on the line 2-2 of Fig. 1, showing two 5 illuminated display stand for perfume bottles. bottles in place therein; and 60 The invention resides in the features of con- Fig. 3 is a side elevation, partially in section, struction of a stand especially designed to hold of a portion of the stand. sample or show'bottles, for example, such bottles Referring more particularly to the drawing, containing perfumeyin a manner designed to designatesthe 'movableupDer platform revolu- 10 produce a compact, neat and attractive display; ble on the fixed lower platform 11 and provided 65 The invention is particularly useful in providing at its central portion with an opening 10 to means for revolving the bottles for the purpose permit the passage of the fixed standard 15 which of rendering any desired bottle easily accessible, is securely mounted upon the fixed platform 11 together with means for securing the bottles and immovably secured thereto by means of a 15 against accidental displacement, means for illulock nut 16. The lower platform 11 has secured 7Q minating the display stand, the bottles and the to it a plate 12, provided with an annular depresname platesidentifying the maker and the parsion 13, the upper platformbeing likewise proticular perfumes displayed, and in the peculiar vidcd with a concentricannular depression 13 arrangement and combinations of these various of equal diameter, both annular depressions servparts, all as more fully hereinafter set forth. ing for the reception and retention of anti- 75 With these various objects in view, the invenfriction balls 14 which provide rolling bearings tion consists essentially in providing a suitable upon which the platform 10 revolves, as will be fixed platform having a hollow vertical standard easily understood. The upper platformlO is pros projecting upwardly from the center thereof, said vided with a plu ity of rings 1 se v to hold vertical standard being provided with a post light the bases of the bottles 25 to be displayed upo R0 and name plate for the purpose of illuminating the stand in their normal position. r and identifying the displays The invention also The platform 10 has a glass cylinder 20 contemplates a movable platform adapted to remounted thereon in vertical position and encasvolve about saidstandard and upon said fixed ing the vertical standard 15. A plurality of spring platform, said movable platform being conbottle holders 18, are also mounted upon the 5 structed and arranged to hold a plurality of upper platform 10 at the central portion thereof bottles or dther receptacles and a plurality of surrounding the cylinder 20. spring holders associated with said movable plat- The bottle holders 18 are shown as being form and terminating in forked pieces adapted mounted upon the movable upper platform 10 by to extend around the necks of the bottles for means of screws 27 attaching them to an annular the purpose of holding them in place. The spring upright ring 33 which is fastened by screws 34 holders may be joined at their outward extremito the platform 10 concentrically therewith. ties by chains having name plates depending Each spring bottle holder 18 is composed of a strip therefrom for the purpose of identifying contents of metal and is curved outwardly above the con- .40 of the various bottles. centric annular ring 33. The upper ends of the In the particular embodiment herein disclosed, bottle holders 18 are bifurcated as shown at 19 there is shown a circular dispensing stand deand the bifurcations 19 extend directly over the signed for six elliptical bottles, but it is to be rings 17 on the upper platform 10. The height understood that the shape of the stand and the 0f he bifurcations 19 abOVe the pp p m 45 shape of the bottles or other receptacles may 10 is such that a bottle 25 with its base contained be varied without departing from th spirit of in the ring 17 beneath the bifurcation will stand the invention. Furthermore the invention is not h i s neck projecting between the urcations limited to the number of bottles or other recep- With the 18381381 pressing p the oulders of tacles, as the stand may b n t t t the bottle. Thus the bottles are yieldably held 50, play a greater or smaller number of bottles, if 111 p e y the bottle holders 13 and the rings desired. Chains 21 may have their ends fastened in the Further objects of the invention will be apends of the bifurcations and name plates 22, for parent from the accompanying drawing, in which the purp se o identifying the contents of t like reference characters denote like parts, and various bottles displayed, may depend from the '55 in which: chains. i

The hollow vertical upright 15 supports a post light 23 which is encased in the glass cylinder 20, as is the upright 15. A wire connection 29 supplies current to the post light 23, extending through the hollow vertical upright 15 and passing out of the apparatus through a groove in the base of the platform 11. The hollow vertical upright 15 also supports a name plate 24 above the glass cylinder 20.

The glass cylinder 20 is fitted with a cover 30 at its upper end, the cover having an opening 31 at its center to permit passage of the vertical standard 15 and a plurality of openings 32, to permit the escape of air heated by the post light 23.

It is preferred to construct the platforms of bakelite or a similar material, and to form the cylinder 20 of frosted. glass. The vertical upright, the name plate and the spring holders are preferably of metal having a chromium finish. The lower fixed platform ll-may also be of bakelite and may likewise be decorated with chromium bands. It should be noted, however, that the invention is not restricted to these materials or to this ornamentation.

The invention has been shown only as adapted to a display stand for bottles such as perfume bottles and the like, but it is obvious that many modifications are possible which do not depart from the spirit of the invention. With the understanding that the embodiment here described and illustrated in the drawing is presented not as a limitation but merely to indicate how the invention may be applied.

I claim:

1. A display stand for bottles comprising a fixed platform, a platform revoluble upon said fixed platform for supporting a plurality of bottles, and spring holders with ends which have portions to normally engage the shoulders of the bottles on opposite sides of the bottle necks and carried by said revoluble platform for resiliently pressing upon the shoulders of the bottles on either side of their necks toward said revoluble platform to maintain the bottles in position thereupon.

2. A display stand for bottles comprising a fixed platform, a platform revoluble upon said fixed platform for supporting a plurality of bottles, and unitary spring holders having bifurcated ends carried by said revoluble platform for resiliently pressing upon the shoulders of the bottles on either side of their necks toward said revoluble platform to maintain them in position thereupon.

3. A display stand for bottles comprising a fixed. platform, a platform revoluble thereon for supporting a plurality of bottles, spring holders carried by said revoluble platform, said spring holders being adapted to hold and resiliently press downwardly upon said revoluble platform bottles to be displayed to maintain them in a predetermined position.

4. In a display stand for bottles, a movable upper platform, a fixed lower platform, said upper platform being revoluble upon said lower platform, and spring holders for said bottles being bifurcated at their outer ends and curved to resiliently press downwardly upon the shoulders of bottles to hold them upon said upper platform.

5. In a display stand for bottles, a movable upper platform, a fixed lower platform, concentric opposed grooves of equal diameter in said two platforms, antifriction balls in said grooves for supporting said upper platform revolubly upon said lower platform, spring holders with ends adapted to engage the bottles on opposite sides of the necks of the bottles and carried by said upper platform, said spring holders being adapted to hold and exert a resilient pressure upon said bottles to be displayed by pressing upon the shoulders of said bottles in a direction toward said upper platform.

6. A display stand for bottles comprising a fixed platform, a platform revoluble upon said fixed platform for supporting a plurality of bottles, unitary spring holders having bifurcated ends carried by said revoluble platform and adapted to exert a resilient pressure upon the shoulders of the bottles on either side of their necks to maintain them in position upon said revoluble platform, and a releasable joining member between said bifurcations.

7. In a display stand for bottles, a movable upper platform, a fixed lower platform, said upper platform being revoluble upon said lower platform, unitary spring bottle holders mounted upon said upper platform, said spring holders being bifurcated at their outer ends and curved to exert a resilient pressure upon the shoulders of the bottles to hold them upon said upper platform.

ARTHUR R. BOTHAM. 

